Articles on AI discovery
Practical, in-depth guides to the parts that move your visibility, grouped by topic. Each one stands on its own. New to this? Start with the plain-language guide.
AI Discovery3
How AI answer engines choose what to say
Every assistant does roughly the same four things to build an answer. Knowing the sequence tells you exactly where to intervene.
6 min readThe shiftWhat is AI discovery, and why it matters for your brand
Buyers now get answers from AI engines, not just a list of links. AI discovery is knowing what those answers say about you, and being able to move it.
6 min readPresence vs preferenceWhy being mentioned by AI is not the same as being recommended
A mention is presence. A recommendation is preference. Confusing the two is the most common way brands overrate their AI visibility.
6 min readAI Visibility Metrics4
How to measure AI visibility
AI visibility is not one number. Measure it engine by engine, across what appears inside the answer and what happens after it.
6 min readMeasurementMeasuring AI referral traffic: reading ChatGPT, Perplexity, and Gemini in GA4
How to build an AI-assistant referral segment in GA4, and why the number it gives you undercounts your real influence in AI answers.
6 min readThe metricsThe five metrics every brand should track in AI answers
Presence, preference, accuracy, source share, and movement. Five numbers that turn 'how are we doing in AI?' into something you can act on.
7 min readAccuracyWhen AI gets your brand wrong: measuring and fixing accuracy
A confident, wrong answer about your brand is worse than no answer. How AI misrepresentation happens, how to catch it, and how to correct it at the source.
6 min readAnswer Engine Optimization5
AEO vs GEO vs SEO: three jobs, and why you need all three
SEO, AEO, and GEO are three different jobs, not three names for the same one. Here is what each does, where they overlap, and why you measure all three together.
6 min readCoverageQuery fan-out: why one question becomes many
One question to an answer engine quietly splits into many sub-searches, and your brand has to show up across the whole set to make the answer.
6 min readThe overlapWhy SEO is still the foundation of AEO
AEO does not replace SEO. It builds on it. Answer engines read from the same search indexes, so your SEO foundation decides whether your pages are even eligible to be cited.
6 min readPer-engine tacticsOptimizing for each AI engine: Perplexity, ChatGPT, Google AI Overviews, Gemini, and Grok
How each major AI engine retrieves its sources, what it rewards, and the single biggest lever to get named in its answers.
6 min readThe practiceHow to build a prompt library for your brand
Your prompt library is the set of real questions you track across AI engines. It is the foundation every visibility metric is built on.
7 min readSource Intelligence2
Where AI gets its answers: the sources that shape your visibility
Answer engines write replies from a mix of source types, and most of that mix is not your own website. Here is what shapes the answer and how to earn a place in it.
6 min readOff-site AEOThird-party signals: how reviews, Reddit, and earned media shape what AI says about you
AI answer engines lean on independent sources, so the reviews, forum threads, and press about your brand often decide whether it gets named.
6 min readContent Strategy4
Four content principles for content AI will cite
AI answer engines read a few sources and quote the clearest ones. These four writing principles make your content easy to read, extract, and cite.
6 min readThe formatsComparison, FAQ, and listicle content: writing for the shortlist
Four content formats map directly to how buyers ask and how AI engines answer. Learn when to use comparison pages, FAQs, listicles, and glossary content, and how to earn a spot on third-party pages too.
6 min readVideoYouTube AEO: getting your videos into AI answers
AI answer engines read video, not just watch it. Here is how to turn your YouTube content into a source they quote.
6 min readComparison answersWinning 'best X', alternatives, and comparison answers
How AI engines build 'best', 'alternatives', and 'X vs Y' answers, and what it takes to be named in them.
5 min readTechnical Readiness4
Controlling AI crawlers: robots.txt, GPTBot, and the access-versus-visibility tradeoff
A field guide to GPTBot, Google-Extended, and the other AI user-agents, and why blocking the wrong one erases you from AI answers.
6 min readTechnical readinessllms.txt, explained
A proposed root-level file that hands AI systems a curated map of your best content, and an honest look at whether it does anything yet.
6 min readStructured dataStructured data and schema for AI answers
Schema will not force a citation, but it tells engines which brand you are and feeds the search index behind AI Overviews.
6 min readThe checklistThe technical AEO/GEO readiness checklist for brands
Before you can win AI answers, engines have to reach, read, and trust your site. A practical checklist for the technical foundation of AI discovery.
7 min readReady to see where you stand?
Put the guides into practice. Run your real questions across ChatGPT, Gemini and Google's AI answers, free for 14 days; all five AI engines on every plan.