Industries
Every category has one question. Yours is being answered right now.
People ask an assistant before they reach your site, and the answer they get decides who makes the shortlist. The pattern is the same everywhere: one question, six smaller ones behind it, and a set of sources the engine trusts more than your homepage. What changes is the question, the evidence, and where the journey breaks. Ansyra tracks this across 29 markets, measuring each brand in its own country and language.
The AI engines your customers actually use
ChatGPT
Gemini
Claude
Perplexity
Grok
AI Overviews
Copilot
60%of Google searches beginning with a question word returned an AI summary, so an answer is drawn before a link is chosen.Pew Research Center, 68,879 searches by 900 US adults, March 2025
58%lower clickthrough rate for the top-ranking page once an AI Overview sits above it.Ahrefs, 300,000 keywords via Search Console, 2026
86-90%of the pages an AI Overview cites already rank in the top 10, so search and answers share evidence.Ahrefs, 2025
Consumer brands
Beauty“Which foundation should I buy for my skin?”Shade, skin type and ingredients are matched in an answer before a basket is opened. See whether your range is the one being matched.See the category →FMCG“Which brand should I put in my basket?”Everyday brands are chosen inside an answer and a quick-commerce basket. See whether yours is the one named, and on whose listing.See the category →Personal Care“Which product is right for sensitive skin?”Sensitivity, ingredients and efficacy are settled in an answer. See whether your formulation is described the way you would describe it.See the category →
Health and wellness
Healthcare“Where should I go for this treatment?”Patients ask an assistant where to be treated, and what it will cost. See whether your hospital is in that answer, stated the way the rules require.See the category →Nutraceuticals“Which supplement should I take?”Supplements are chosen on evidence and testing now, inside an answer. See whether yours can be verified, and whether the claim survives the rules.See the category →
Financial services
Mutual Funds“Which mutual fund should I invest in?”Investors ask an assistant which fund to buy long before they open an app. See whether the answer names your schemes, and on whose evidence.See the category →General Insurance“Which health insurance policy should I buy?”Health, motor and home cover are chosen inside an answer now. See whether yours is in the shortlist, and whether the exclusions are readable.See the category →Banking“Which bank should I open an account with?”Accounts, cards and deposits are compared in an answer before a branch or app is opened. See whether your rates are the ones being quoted.See the category →Housing Finance“Which home loan should I take?”A home loan is researched for weeks and decided in an answer. See whether your rate, eligibility and transfer terms are the ones being read out.See the category →NBFC“Which lender should I borrow from?”Personal and business borrowers ask an assistant who to borrow from. See whether your rates, speed and registration are what the answer reflects.See the category →
The common frame
Five questions every category has to answer
The category changes the evidence, not the loop. These five are what each industry page walks through, with that category’s own prompts, sources and failure modes.
SEOCan people find us?Rank in traditional search results.OutcomeFound
AEODo we appear in the answer?Be cited or recommended in AI overviews.OutcomeAnswered
GEOAre we trusted across engines?Be visible across ChatGPT, Gemini, Perplexity and more.OutcomeTrusted
AIODo we stay useful in conversation?Deliver answers that hold up over follow-up questions.OutcomePreferred
AXOCan an agent act with us?Let assistants and agents complete the task.OutcomeActionable
Not seeing your category?
Ansyra tracks any category you can write a prompt for. Tell us yours and we will show you the answer buyers are getting today.